The Ethiopian Coffee and Tea Authority has issued a new directive laying out regulations for the domestic sale of Ethiopia's prized export coffee - but in a foreign currency and to foreign visitors.
The directive will allow certified sellers to conduct transactions at designated locations with foreign tourists and travelers who can pay in legal foreign currencies like US Dollars and Euros. Approved points of sale include hotels, airports, and tourism parks across the country.
Payments must be made electronically by credit or debit cards, or in some cases in cash if verified by the National Bank of Ethiopia. Only coffee that meets rigorous export quality standards certified by inspection centers can be sold through this new channel.
Strict rules govern every part of the process. Sellers' facilities and payment systems will be inspected to obtain licenses. Transaction records must be filed with the Authority. Transportation between roasting plants and stores, as well as exports after domestic sale, will face oversight.
Certifications can be suspended or removed for non-compliance. Regulations aim to balance opening new market opportunities while maintaining Ethiopia's hard-won reputation for premium coffee.
The decision could boost tourism by giving visitors an authentic way to purchase authentic Ethiopian coffee varieties like Yirgacheffe and Sidamo to take back home. It may also earn foreign exchange dollars that boost the vital export sector during visits inside the country.
Ethiopia produces over half a million tons of coffee annually but most is exported as green beans. This directive sets the stage for more value to be captured locally from the country's top foreign revenue source.